Strategic Marketing Of Maruti Suzuki Marketing Essay

Strategic Marketing Of Maruti Suzuki Marketing Essay Planning to plan includes developing answer to the questions and making the necessary decisions to the initial questions of the any actual planning process. It is critically important not to rush to the planning process. Without clarifying the different expectation held by people in the organization related to plan. The first step in planning to plan is to make certain that there is organizational commitment to the planning process. The organizations key players is especially the chief executive officer (CEO) or executive director, who are view the planning process as important and are willing to invest time and effort behind the planning process of the organization, without that kind of obvious commitment strategic planning process can not be successful. (Leonard David Goodstein, 1993) Strategic Business modeling This modeling involves the organizations initial attempt to spell out in some detail with the paths by which the organizations mission is to be accomplished. In this phase of the modeling process, the planning team is asked to future scenarios and it is also asked to identify the steps necessary fro achieving those scenarios, who will responsible for those step and when those steps can be accomplished. Moreover, strategic business modeling is not an extrapolation of the organization is doing now. This models that are developed should reflect the values and the overall mission which was created on the earlier phases of the planning process. (Leonard David Goodstein, 1993) 1(c) basic Frame work of the organization I am going to explain the 7 S frame work as follows: This 7-S frame work developed by the McKinsey. This frame work was originally developed by deep thinking and more broadly about effectively organizing a company. Its concept related on strategy implementation as a matter of structure and strategy. These seven elements is conjunction with a different of other elements. Shared values Strategy Structure Systems Skills Staff Style The seven S elements divided in two parts, are called hard and soft elements. Hard or tangible elements are strategy, structure and systems. Strategy refers to plan of action to achieve a particular goal or objectives, such as related on certain products and markets and allocating resources. Strategy is the direction and scope of an organization over the long term period. Structure: it is refers to the organizational structure, hierarchy and co-ordination including division and activities and integration of tasks. A structure provides a convenient way of organizing several related variables as a single unit. Systems are the primary and secondary processes that the organization employees to get things done, for instant manufacturing system supply planning order taking process etc. systems thinking offers you a powerful new perspective and a set of tools that you can use to address the most stubborn problems in your everyday life and work. Diagram of basic frame work develop strategy (Steven, Wouter, Steve, 2003) Soft elements are style, staff, skills and shared values. Style refers to the unwritten yet tangible evidence of how management really sets priorities and spends its time. It is a symbolic behavior between bosses and workers. Style is a refection of your speaking and thinking habits. Staff: The staff is comprised of the people in an organization, who work for the organization and the employees and their general capabilities. Skills: To get paid what you are worth, know your disruptive skills by Whitney Jhonson. When selling yourself in the talent marketplace, it can be all too easy too easy to focus on the strengths that are required of the job in question. Skills are organizational capabilities that are independent of individuals. Share value: called super ordinate goals when the model was first developed. It is proof of existence of the company. Share value is represents their own present company situation. 1(d) strategic Marketing Models There are plenty of marketing models I found. I would like to describe among three of them. 1. Benchmarking Benchmarking is the systematic comparison of organization processes and performances in order to create new improve processes. Benchmarking involves management identifying the best firms in their industry; in which organization evaluate various aspects of their processes in relation to best companys processes. There are four general types. Internal benchmarking is the process of within an organization. Functional the process of benchmarking within the broader range of the company. Generic benchmarking comparing operations between unrelated industries. Competitive benchmarking performance and operations with direct competitors. When to use it There are much has been written on the benchmarking process. Most variations on the basic elements of the methodology are the results of including situational characteristics factors practical issues that arise in certain industries in between benchmarking partners and analysts. Benchmarking methodology identifies other industries that have same processes, for instance if one were interested to improving hand offs in addiction treatment he or she would try to identify other fields that may also have hand off challenges. Benchmarking entail the following steps. Determine the scope. Select the benchmark partner. Determine measures, units and data collection method. Collect the different data Analyze the data and discrepancies to get facts behind the numbers. Analysis and discuss implications according to company goals. Make an action plan with procedures. Monitor on benchmark progress. (Steven, Wouter, Steve, 2003) Maruti Suzuki also apply benchmarking plan on new Zen Estilo sports car. Maruti has come with a refreshed version of Zen Estilos sports edition. It is not much difference with original car , Estilo sports the new MotoGP graphic, sports decal on door panels and full wheels cover on both the wheel. This car also gets electronic ORVM and integrated. By applying, benchmarking can not only provide comparative data that can trigger the need for improvement, but it highlight new improvement opportunities and get good solutions to problems. (http://www.gaadi.com/cars/blog/benchmarking-for-zen-estilo, 2010) Final analysis of benchmarking Benchmarking is not easy for apply in the organization. All to often benchmarking is carried out by semi-committed managers, without the use of pre determined measures and without the proper tools for analysis and presentation. Most of benchmarking projects may not get good results. Benchmarking is never ending: measure continuously in order to get up to date result and company can get lots of new ideas from the benchmarking performance. (Steven, Wouter, Steve, 2003) 2 marketing mix Marketing mix method gives priority to the marketing mix consisting of product, promotion, price and place (distribution).This elements also known as 4Ps. Product Price Promotion Target Market Place Classical Marketing Mix An element creating an effective marketing strategic is the choice of target market. A target market consists of a group of potential customers with similarity characteristics (e.g. it would be similar demand and needs or processing) that company has chosen to serve. Although the creation of satisfaction among a particular group of potential customers involves is to dozens of decision. The objective is to combine the satisfying of market needs as well as company meet their profit. Product strategy Product is anything that is capable of satisfying customer needs and wants. Customer needs may value, costs, delivery, status, risk, reduction and many more that is all key customer requirements. In the product there are four stages like introduction, growth, maturity, and decline. Growth: at this stage company sale the more product and get good profit. Apart from this the demand of product will also increase so customer perches repeat the product. Profit may decline to next stage. Maturity: maturity is the stage that sales reach at pick point; the survivors battle for market share by product improvements, advertising, promotion offer, price cutting and discount. So the result is a company sells more products but profit margins low. Decline: sales and profit fall during the decline stage as new technology or change in the consumer task work for reduce the demand of the product. Product and promotional development budget may be down and supplier seeks to increase profit margins. Promotion strategy This strategy is related with decision which focuses on the methods of communication. Key methods including personal selling, door to door, publicity, direct marketing, advertise, exhibition and many more. Promotion strategy is in five stages like identify target audience, set communication objective, create message, select promotion mix and set promotion budge. Sales staff play important role in word of mouth and public relations. Pricing strategy Pricing is the main element of the marketing mix because it is only one way that directly generates profits. The price is the amount a customers pay for the product. In the price of the porduct include of design, develop and manufacture products, transport and distribution. There is three strategic objectives that affect to the pricing decision are build, bold and harvest. Place Place represents the location where product can be purchased. It is determined by number of factors including material costs, product identify, share market and materials cost. (Egal colin, 1998) 3 customer relationship management tools Customer relationship management (CRM) is a process which company use for understand their customers groups and respond fast on at times and instantly-to shifting customer desires. This method allows firms to collect and manage the customer data and arrange on the bases of that information. CRM also provide needs and wants as well as behaviors and allow them to modify products targeted customers segments. This strategy method uses for collect market research on customers at in real time, generate more reliable sales forecasts, improve customers retention and relation and feed data on customer preference and problems related on product designers. The main methodology of CRM is by defining strategic pain point in the customer relationship cycle. (Darrell, 2000) Task 2 There are number of strategic marketing option in Maruti Suzuki but I will discuss three of them. Patronage and Loyalty Strategy: In Marketing practice, most so-called customer retention programs that is only focus on behavioral outcomes, such as repeated patronage. Customer loyalty is viewed as the strength of the relationship between an individuals relative and repeat patronage. Maruti udyog limited maintain relationship with customer, so company reduces their original price of the car. Only one automobile company in India which is provides number of car service center at different place. According to the companys MD, our customers rated us the best in India in both sales satisfaction and service satisfaction in the survey held JD power. Maruti Suzuki has now the leadership in customer satisfaction for the past ten consecutive years. The main advantage of the strategy is that company attracts more customers for purchase new car. Company provides low rang of the car thats way company get lees profit margin. Strategy on International market extension: Company is exports in Poland, Switzerland, Netherlands, Finland and many more countries. Maruti Suzuki cars ply on the road of these countries and they are soon becoming the fastest selling in those land. As per the financial data Maruti export 147,575 vehicles in 2010. This is the highest number export by the company and translates to growth of 28.5% over last financial year. Company grew 111% in export sales mainly to Western Europe, because of company introduce new fuel efficient car A Star. A company export, entry-level across the globe to over 120 countries and focus has been to identify new market. Every coin has two sides, company can expand their business at international market and customers know about the brand value, on the other hand, main disadvantage is it can spend much time to think abroad culture, system to start business and it is not achieve all of this things. In addition, lack of experience in foreign markets. (www.marutisuzuki.com, 2010) Strategy low cost segment: Maruti Suzuki main strategy is to provide good car with low cost. In India, medium people group stay, so company knows what is requirement of this countrys people. Though, company is trying to approach this strategy as low cost car. Maruti launch small car with different range in the Indian market as well abroad. Every car value between 250,000 to 450,000 its easy to purchase by medium worth people. Cost leadership in the market due to efficient value chain is the main strength of the company. On the other side, the biggest threat to Maruti is Globalization. With increase in globalization and world being a common market place every automobile company is leading in the small car segment. Latest example, TATA launch Neno car which worth is only one lake. 2(b) Key Stakeholders of MARUTI Maruti has number of stakeholders groups in the organization, which are as follows. Employees: an employee is any person hired by an employer to do particular job. In this employees include directors, manager, supplier, and worker. Company should be responsible for wages, job satisfaction, security, trade union and condition. Shareholders: a shareholder is an individual or organization owing invests in company. Shareholders have a legal claim on a percentage of the companys earnings and assets. If company goes to loss at the time shareholder may loss their entire value. (www.investorglossary.com) Suppliers: company should be give payment on time and consistent order. Supplier should be knowledge of how maintain the relationship with the customers. 2 (c) suppliers can participate in the development of an organization strategy. As a mention above, suppliers have contacts of different customer so company can know what the needs of customer are after word it may fulfill that wants. As well supplier should knowledge of how to behave with the customer and what the strategy for attract more customer to buy particular things. Maruti Suzuki is one of the company in India which have no equal sales and service network. As per the company data currently has 800 plus dealership across more than 500 cities in India. Service is major revenue of the automobile company. So, company could provide better service as well on time by different suppliers. This supplier strategy can attract more customers to purchase car. (www.marutisuzuki.com, 2010) 2 (d) Strategy and implementation from employees at all levels The implementation of strategy is key element of success business. Maruti Suzuki is very concise about employees strategy. Employees play vital role to become successful an organization. When company wants to introduce new strategy at that time company should be involve in every important decision. The implementation of a business strategy, company need specific arsenal of skill necessary. If company wants really success in the business so it should be achieave the employess fulfils like pension, security, good remuneration, children education, job satisfaction. Once employee satisfied with the all requirement after word they will fully support towards the new strategy. Then company can achieve their goal with easy. Task 3 Laymans language definition Creating a Vision statement is articulating your dreams and hopes for an organization. It does tell direction of the business planning and let your imagination go and achieve your dream. Mission statement can guide in bad and good time to the company and it help to make good decisions making for the companys goals. A strategic objective is making decision on allocating its resources to pursue this strategy. Strategic planning includes various techniques like SWOT analysis, PEST analysis and STEER analysis. Book definition 3(b) Maruti Suzuki vision, mission, objectives Vision is the leader in the Indian automobile industry, creating customer delight and shareholders wealth; a pride for India The company wants to create good image towards the customer and to attract shareholder also. Maruti Company believes in Customer is the king of the market. So, Company is very concise about the giving good units and service. Taking forwards its commitment to road Safety; Maruti Suzuki has adopted a National Road Safety Mission To fulfill the companys mission, Train 500,000 people in safe driving across India in the next 3 years. In addition, Maruti Suzuki will continue to support to government and industry in their efforts for road safety. Core values is we believe our core values drive us in every Endeavour 3(c) important of Culture and ethical values for development of its vision, mission and strategic objective. Culture is the way your organization operates, its customs, attitude, etiquette etc. culture is to teach how to relate to other human beings, how to relate nature and how to relate to time. In organization, when worker work in group at the time face the basic relationship dilemmas. (Paul, 2000) Ethics is about public rules and regulation and that moral are personal, it ethics and morality and ethical and moral can be used interchangeably. Ethics has to do with what my feelings tell me is right or wrong. Ethics is roles of right behavior (Paul, 2000) Maruti Suzuki is very concern about the culture and ethics towards employee and customer Companys vision is We believe our core and values drive us every Endeavour. Company is to trying reach their vision statement to provide different activity like run driving school at free of cost and teach safe drive. Company design to give road safety to fulfill the mission by corporate social responsibility program: utilizing existing resource and a nation reach, partnership with stakeholders, use of business skills to benefit society, in addition to making a financial contribution. (www.marutisuzuki.com, 2010) Every individual has unique personal values and every origination has its own set of values, rules and organizational ethical culture. 3(d) Core competencies and one critical factor of Maruti Suzuki Customer acquisition is a term used analyze the system and methodologies to manage customer prospects and inquires, it is worked by different marketing techniques. It can be connect between customer relationships and advertise management. By different advertise, company try to attract new customer and aware of the product. To approach this customer acquisition, companies apply two type of marketing, direct and mass marketing. (Darrell, 2000) Brand value of the company is critical success factor for achievement vision, mission and objectives. Maruti Suzuki is fames In India by their brand value. Every one knows about the company and its feature in automobile market. So its enough to explain to launch the new product in the market. Task 4 response to recent changes in the current business and economic climate Yes, Maruti Suzuki introduce K-series engine in the market, it is run by gas. So we can say that environment pollution will reduce by this type of car. This type of strategy boosts their business in international market. Apart from this company start work with ICICI in insurance sector. So company will provide good insure of the car as well person insurance. Because of this recent changes India has increase their GDP rate. 4(b) effectiveness in the environment Yes, I think company introduced new scheme to attract customer which is the forever yours extended warranty program to approach this program company give better resale value of vehicle and the proper Assurance. This program effect on reduce the road accident and customer get proper compensation against the loss. (C) Three major functional area of Maruti Suzuki Marketing This is important functional area of Maruti Suzuki. Marketing is the simple process of winning customers for product and services. It can be approach by different marketing strategy. Maruti focus on rural market, plants to double outlets. The companys vision core values are we believe our core values drive us in every Endeavour they have earn reputation from the customers and their employees. Maruti launch new WagonR with K Series engine. It is more powerful and has higher fuel efficiency than other cars, Finance This is another major functional area which, Maruti Suzuki finances marks coming together of the largest players in the automobile finance business. They are believed in the benchmarks in quality as well as efficiency. Maruti volumes and networked dealerships with combined they will offer Maruti finances superior service and competitive rates in the marketplace. Insurance: This is the major function of Maruti which can protect to the customers by giving insurance. Maruti launch this area in 2002 with the help of National Insurance Company, New India Assurance, Bajaj Allianz and Royal Sundaram. According to the 2005 report company were able to sell more than two million insurance policies. (http://www.gaadi.com/cars/blog/benchmarking-for-zen-estilo, 2010) 4(d) providing one function area for the development As per above I mention three function area I would like to introduce marketing function area. Maruti Suzuki car is very fames in the Indian market because of small car with small amount. Maruti launch K-seris Wegnar to compete with TATA Neno car. Maruti brand value is enough in the market although company give right blend of product quality, design, features, costs and prices. Overall, all of that reason Maruti compete with other automobile company in the market. Task5

Physical Education Essay

1. A self-reports are completed by the subjects themselves. Proxy reports are completed for someone who is unable to self-report accurately. A recall is a survey asking to ‘recall’ what they did at a certain time in the past (their activities). 2. A recall is answering questions asking about past events where as a diary is updated daily on an overview of many things and is on more than the recall. 3. The sources of error: Poor respondent memory and/or motivation Susceptibility to socially desirable responses Under-estimation of incidental activities Low sensitivity to change. Individual variation in intensity within the same activities 4. Questionnaires are given to the participant before physical activity, to get the basic information about the participant including name, age, recent injuries, what they know about the physical activity, recent sporting activity they have been involved in etc. Pg 327 1. A setting is typically a geographical area or insinuation containing a large, ‘captive’ audience where health messages can be delivered efficiently. 2. Settings approach can be used for health promotion to get people more active. Within the setting based approach, the choice to be physically active can be made convenient, easier, safer and enjoyable by creating an environment to help the participation in physical activity. This will result in getting more people active. This statistic can then be used in advertising campaigns to promote health. 3. List possible settings in which intervention strategies could be applied. home school community workplace 4. List the possible settings the World Health Organisation has identified. schools workplaces cities  clinical Pg 334 1. Read more:  The Importance of Physical Education Characteristics of a school setting for suitable setting physical activity. A major role in providing a physical and social environment so that children can enjoy an active life. A school setting has the can reach all children, providing an opportunity to reach even inactive children. 2. The difficulties experienced of applying the experienced in applying intervention strategies in a school setting are that if there is no pressure is placed on students and teachers, a big decline in participation could occur. 3. The World Health Organisation suggests that policy-makers in education should: strengthening national policies related to physical education providing sufficient playgrounds and sport facilities on school premises increasing physical activity in cultural and leisure programs and events 4. A workplace setting makes an ideal location for delivering physical activity strategies. Many Australian adults spend a number of hours at work and travelling to and from work. In the workplace, adults are grouped together in the one location, which makes it promoting a strategy easy, influencing many adults at once. Student activities Pg 319 1. The adult did not meet the National Physical Activity Guidelines 2. The individual averaged 3 hours of physical activity a week 3. The individual was only active on 2 days each week 4. The individual got most of their physical activity from work (Occupational) 5. 480 minutes per day was the average sedentary behaviour 6. For a 15 year old the individual did not meet the National Physical Activity Guidelines 7. The young person was only slightly under recommended minute for screen time, on screens an average of one and a half hours a day 8. The individual most common physical activity is soccer playing four times a week for two hours 9. The young person was much more active on week days participating in sport classes and soccer, whereas on weekend spent most of their time on screens. 10. Did not participate in any â€Å"other† physical activities Pg 326 1. BHCS does meet the mandate with all ages groups with the amount of hours given to physical activity 2. The mandate from the department of education and early can be inforced by monitoring schools by sending a worker to schools to check the physical activity routine 3. Primary school could open up lunchtimes to dedicated sports involving children in them and give teaches training in physical education for a broader knowledge. Chapter Review Questions Pg 338 1. a) Describe three reasons physical activity is assessed at the population level? Determine the amount of physical activity required to influence specific health area. Identify biological, psychological and environmental factors that influence physical activity. Study the relationship between physical activity and health conditions. For example, cancer, diabetes, cardiovascular risk factors, mental health, and obesity. b) The difference between a recall and a survey is a recall (remember) is what they did either yesterday, last week, last month or last year depending on the measurement of time used. Usual a survey is how much physical activity you do in a typical week. c) A physical activity log is the personal record of the individual’s physical activity. This is different to a recall survey because a recall is to recollect what they did either yesterday, last week, last month etc. d) A proxy reports are sometimes used for someone who is unable to self-report in a reliable way. They may be completed for a child by a parent. 2. a) A error of a recall survey could be that the participant answers sounds more socially accepted. They could also forget physical activity they have done, more often forgetting incidental physical activity. b) To get better quality data, you make it clear that if there is anything that the participant don’t understand. You can also explain to the individual what incidental physical activity is. c) Both GPAQ and MARCA surveys have the potential to measure physical activity over all domains d) There are three different measures to tell you if you have done 150mins a week. Two only calculate the 150 minute guideline. The third measure calculates both 150 minutes and 5 sessions, (the guidelines for physical activity). 3. a) The Global Physical Activity Questionnaire is a recall instrument its purpose is to assess physical activity patterns. b) Sedentary behaviour is assessed by using a 16 item GPAQ questionnaire. 4. The Active Australia Survey can measure: physical activity based on a log recording a week walking for transport moderate physical activity and vigorous physical activity gardening and yard work physical activity differently from the National Health Survey 5. a) The most commonly used measurements in Australia to assess children’s physical activity and sedentary behaviour is the MARCA and CLASS surveys b) No the CLASS survey is not the same as a recall survey, a recall measures the amount of physical activity during a previous day/week/month. The CLASS survey measures the amount of physical activity on a typical day or weekend. c) You would assess physical activity before and after an intervention program to see what the change in physical activity behaviour is. 6. a) A setting is typically a geographical area or insinuation containing a large, ‘captive’ audience where health messages can be delivered efficiently. b) Three physical environment approaches are: Develop well-equipped playgrounds with playground equipment, line markings on courts, walls, grassed areas and goalposts. Establish walking/cycling paths around the school perimeter for use by students, families and the community. Ensure speed humps, signage, roundabouts in streets around schools to increase safety for pedestrians and cyclists. 7. Describe what the notion ‘walk-ability’ refers to and how it is measured. Walkability is the measure of the overall walking conditions of an area. Factors that are commonly assessed in walkability are; crossings, lighting, shade, access to footpaths, driver behaviour, traffic calming, safety and crime. 8. a) Schools should be providing: Prep to Year 3: 20-30 minutes of physical education a day Years 4-6: 3 hours a week of physical education and sport with a minimum provision of 50 per cent for physical education Years 7-10: 100 minutes per week each for physical education and sport Schools are recommended in providing 2-3 hours of physical activity b) List 5 factors that could be potential barriers to classroom teachers delivering physical education classes in primary schools: Little amounts funds put towards physical education, limiting what equipment school has No spare classes for physical education. Computer devices being promoted in the schools, children are becoming less interested in physical education A lack of equipment or space Not enough training for teachers c) Three strategies that could be implemented to assist primary schools in meeting this mandate and overcoming some of the barriers: lack of equipment, you could get some of the children sporting equtment Lack of space, play games inside the classroom Lack of training, organise a training for the teachers.

Big Sky Resort Project

Big RESORT PROPERTY Ownership Big sky resort is currently owned and operated by Boyne Resorts Company, but its background is a bit more interesting than that. In 1970, after his retirement and return to his home state on Montana, NBC newscaster Chet Huntley began building the resort. In December of 1973 the resort opened for the first time. Unfortunately Mr. Huntley was not able to enjoy his resort very long as he died a few short months later on March 20th, 1974 at the age of 62.In 1976, Boyne Resorts purchased the property and has managed it since then. Boyne Resort Company (BRC) owns and operates 11 resorts in the continental United States, with the highest number of resorts, 3, in the state of Michigan and one resort in British Columbia, Canada. They are self reportedly the third largest resort network in America and boast some of the â€Å"best  snow sports destinations, championship golf courses, luxurious spas and a full menu of active lifestyle amenities. The company has b een family owned and operated since it was started by Everett Kircher in 1947, employees of 7,000 people and has a goal to become the â€Å"best four-season resort company in the world by 2015,† a goal they believe they are well on the way towards. They are also partners with the Cool Earth program to help protect the world’s rainforests. Types of Lodging Big sky offers three different property types: hotels & condo hotels, cabins & homes, and condominiums with a stunning 11 out of 14 lodging buildings, equating to over 800 rooms, allowing access for ski in/ski out lodging right on the slope side.Big Sky’s White Water inn is a former Comfort Inn sitting a little further away from the slopes, about 10 miles off property, on highway 191 that Big Sky purchased and converted into their own. This hotel boasts it’s own Spa and indoor water slide. It is also located only 47 miles from the west entrance to Wyoming’s Yellow stone national park, the closest of Big Sky’s properties to Yellowstone. The Huntley Lodge is the original hotel on Big Sky’s property envisioned and named after, you guessed it, Chet Huntley.Although it’s a simple room with only two beds, a desk, bathroom and a wet bar, it is as Huntley imagined it, a slope side hotel. It also houses a spa, Chet’s bar and grill restaurant, shops, ski storage, and the Huntley dining room which is the dining room where any guests to Big Sky go for the complimentary breakfast buffet daily. Prices / packages As you may expect from a resort that offers 14 different lodging properties, there are many different prices for each hotel. Interestingly enough, however, only one package/special centers on one hotel property. /5 of the packages offered by big sky encompass all hotels, or a selection of multiple in one area. (See appendix). Normal prices on a nightly basis range from as little as $169. 00 for a one bedroom, two queen bed room in the Huntley Lodge to $ 2958. 00 for a four bedroom penthouse at the Summit at Big Sky. Most hotel rates are less than $300. 00 a night for the lower end, one bedroom or studio room. Services During the winter months big sky offers a breakfast buffet to all guests staying in any hotel on the property. Many of the lodging properties have slope-side access for to the mountain.All hotels either have a gym in them or a pool and properties that don’t allow access to adjoining properties that do. There are over 20 ski lifts bringing skiers and riders all the way to the top of lone peak. Big sky offers ski school for children as young as 4 and adults of all ages. Facilities Big sky resort is a mountain based resort and, during the winter, their primary activity is skiing and snowboarding. The mountain offers 15 ski lifts ranger from sitting doubles to a fully enclosed tram that takes you to the top of lone peak.These lifts give skiers and riders access to well over 50 individual trails and three terrain pa rks. In the summer, lifts still operate to bring you to extensive hiking trails. At the base of the mountain lies Mountain Village, the focal point of the resort. The hotel and lodging properties are located either in the village or around it. Mountain village contains Solace Spa & salon. The village center area contains the Yellowstone Conference Center. The conference center is comprised of the Missouri ballroom on the ground floor which can be divided into up to six individual rooms for meetings.On the upper floor there are four stand-alone rooms for meetings or small conferences. In the remainder of the village there are seven other meeting spaces. Snow crest lodge has a ski and snowboard rental shop in the ground floor. Big sky has 21 different dining options on property ranging from burgers and brats to a bar and grill that brew’s its own beer to upscale Italian restaurant priding itself on Tuscan cuisine. Business cycle Big Sky is a mountain based resort that caters gr eatly to the skier and snowboarder crowd as well as snow tubers in the winter, making it it’s ‘on’ season.However, Big Sky doesn’t have an ‘off’ season, just an abbreviated on season. Obviously during the summer months there isn’t much skiing to be had but there are plenty of other activities. An extensive network of hiking trails is the most obvious of the resorts summer activities on property. Among the multitude of other activities that big sky offers are some you might think of immediately, like Zip lining and a scenic lift ride. Others still might take you by surprise such a skeet shooting and a rock wall. They also offer several Paintball courses throughout the mountain.Nearby Lake Levinski and the Gallatin River offer canoeing, paddle boarding, whitewater rafting and kayaking. Furthermore, Big sky advertises itself as being the perfect basecamp from which to visit nearby Wyoming’s Yellowstone National Park, with the west e ntrance to the park being a mere 47 miles away. The combination of Yellowstone national park and the summertime mountain based activities have the potential to attract a plethora of summer guests to Big sky resort. Seasonality Big Sky experiences cold winters with temperatures getting as low as 8 degrees on average but rarely higher than freezing, with a high of 34 degrees on average.Visitors can expect between 3 and 7 inches of snow monthly starting as early as late October in some cases. Summer weather is quite drastically different. Temperatures can rise to the mid 80s on average with lows in the 50’s during the day and colder at night even as low as upper 40’s. The cold and snowy winters will be attractive to skiers and rider’s alike, seeking fresh snow or temperatures sufficient to make artificial snow. The warmer summers will be attractive for visitors looking to partake in outdoor activities or visit Yellowstone.The cool nights could be a welcome refreshe r or an unattractive nuisance depending on how low they get; However, I do not believe cooler nights will have a large impact on guest’s opinions of the resort. MARKETING Target Markets 1. Experienced skiers and riders is who big sky markets to the most. With slogans like â€Å"The BIGGEST skiing in America† and multiple double diamond runs, as well as back country access with no cleaned runs. In all likelihood, this segment does not produce the highest revenue, since they may travel alone or in small groups (2-3), but big sky markets themselves to appeal to those advanced level groups.This segment could be drawn to Big Sky from around the world because of their intricate and advanced slope structure. 2. Big sky’s second largest market segment is medium sized families (3-5 guests) or extended families for a reunion type vacation (7+guests) in the middle or higher class. Families with children aged 4 and older can sign their kids up for mini ski camp. This group will fill a majority of the rooms on property and many of the people in this market segment have taken up skiing or riding in recent years. This market segment might be drawn to Big Sky from around the country.Especially since the airport in the city of Bozeman has flights that come in directly from major metropolitan areas such as New York, Atlanta, Phoenix, and Seattle 25 times daily. During the off peak summer season, this group might make up an even larger majority of Big Sky’s Guests due to 3. Group Travel is another large market at Big Sky. They have rooms available to accommodate large groups. More specifically, groups will be comprised of older teenagers and college students(17-21) and young working professionals(22-30). Having everything you might want to do on a vacation to a mountain based resort, ncluding pools, shopping, of course skiing and riding on property Big sky is trying to get these groups and keep them on property. Not to mention Yellow stone National pa rk being less than an hour away, Big Sky really has everything any member of your group would want to do in the North West. This segment will most likely be drawn from a region. It is not very likely groups New England, for instance, will travel to big sky when there are closer skiing options and if they do their return business is even less likely due to expensive travel costs. 4. Empty nesters (45+) may come to Big Sky to enjoy skiing and summer recreation.This segment can potentially be drawn from an international market. The spa at Big Sky would be icing on the cake for this group. It may offer a relaxing, slower paced day of fun and relaxation. The resort can appeal particularly to those individuals interested in the nation’s first national park, Yellowstone. The offer a cross country ski or snowmobile tours into the park to and from Big Sky. 5. Young couples (24-30) or even couple trips who are two or more years into their working lives and have enough vacation time to come for an extended weekend in the begging or end of the ski season or potentially even during the summer.Even couples where one or both individuals are not experienced skiers or riders, Big Sky’s adult lesson programs can bring them up to speed. Furthermore, these couples who have skied or need refresher courses, or wish to take on more challenging runs can enlist in the advanced programs, like Master the Moguls; a course for skiers â€Å"level 7 and higher’ who want to learn to â€Å"negotiate the bumps with style†. How Big Sky Markets Big Sky markets itself as a year round resort although their primary season is the ski season.Their favorite slogan and possibly even motto is â€Å"The biggest skiing in America. † Much of their marketing uses the word ‘Big’, for example â€Å"BIG Happiness† is sprawled across an advertisement on their website’s home screen with the ‘big’ being shown in their own calligraphy (See appendix). During off season summer month’s Big Sky markets it’s ‘Basecamp’ as â€Å"The perfect headquarters for mountain adventures. † Their brochure for summer activities explains over 10 of the summer attractions they have.Big Sky offers an eighteen hole golf course designed by Arnold Palmer in the 1970’s and updated multiple times. Surprisingly, Big sky does not advertise their golf course almost at all. There is only one, small picture in their brochure of the course and a very limited page online. It’s safe to say golf isn’t a big attraction to Big Sky in the summer and it definitely is â€Å"nice to have’ not â€Å"need to have†. You can tell winter is bigger at Big Sky just from the brochure. The winter activity brochure is twice the size of the summer one and it focuses on the mountain.Although Lone Peak and Flat Iron and Andesite mountains around it host almost all of the summer activities, they are th e primary attraction in the winter. They advertise over 5500 acres of skiable runs, over 4000 vertical feet, 26 lifts, 230 plus trails, ad over 400 inches of snowfall. They market themselves as â€Å"Head and Shoulders above the rest† siting more skiable acres than Vail, Colorado and more Vertical feet than Vail and Squaw Valley, California. The only time Big Sky stops’ talking about their ski slopes is to mention the resorts close proximity to Yellowstone and the trips they run there.Yellowstone is definitely integral in bringing them business, even in the winter and should have more emphasis placed on it, as well as other programs such as the spa. The spa has its own stand-alone brochure but is seldom mentioned elsewhere. RECREATION / ACTIVITIES Activities Spring, Summer, and Fall 1. Zip line 2. High ropes course 3. Downhill mountain biking 4. Skeet shooting 5. Paintball 6. Laser Tag 7. Scenic lift 8. Hiking 9. Climbing wall 10. Giant Swing 11. Bungee trampoline 12. Disc golf 13. Mountain scooter or watercraft rentals 14. Golf 15. Yoga 16. Spa 17.Swimming pools 18. Fly Fishing 19. Whitewater Rafting 20. Horseback riding 21. Rock climbing 22. Wildlife viewing 23. Children’s program including: a. Dodge ball b. Face painting c. Making terracotta pots d. Adventure race e. Nature hikes and crafts f. Supervised disc gold g. Teepee camp out Winter 1. Skiing and Snowboarding 2. Zip line 3. High ropes course 4. Laser Tag 5. Bungee trampoline 6. Climbing Wall 7. Giant Swing 8. Tube Park 9. Snow cat Rides (To yellow stone) 10. Cross country Skiing (Yellowstone) 11. Sleigh Rides 12. Backcountry skiing 13. Yoga 14. Spa 15.Swimming pools 16. Wild life viewing 17. Children’s program including: a. Dodge ball b. Face painting c. Making terracotta pots Activity and Market Segments Experienced skiers will primarily be attracted to Big Sky for their advanced ski runs and slope side lodging. However, many other aspects of the resort will aim attract t his group to Big Sky over other resorts. The close proximity to Yellowstone national park is an out of the ordinary aspect that can entice those skiers and riders who want to visit the park but don’t want to make it the main focus of their trip.This group which obviously likes to ski may want to try a cross country ski trip to the park. The plethora of additional activities, such as zip lining, can encourage these guests to book longer trips and offer breaks in between days of skiing. The back country skiing can bring in travelers from greater distances who want to break away from the rigid ski slopes offered at mountains local to them. Even the options at the spa can bring in these guests that want to have the opportunity to be rejuvenated in a relaxing environment and then get right back on the slopes.During summer months, Experienced skiers wouldn’t be attracted to Big Sky for the ski runs, but they might want to return for other outdoor activities like hiking on th e runs they enjoy to ski. The other outdoor activities such as horseback riding and white water rafting will without a doubt attract this group, assuming that they are avid out door travelers wishing to spend more time in the beautiful wilderness around Big Sky. Middle Class Families might be attracted to the resort for skiing because of the multiple day lift ticket discounts or the wide range of attractive lodging styles, from economical to the lush ad luxurious.Not to mention, when booking through Big Sky’s central reservation system or enrolling a child under ten years old young children (under 10) get to ski for free The Tube Park is also another great aspect for children. The other attractions like zip lining, the giant swing, and bungee trampoline can entice families in both the winter and summer months, as well as the children programs. Furthermore during the summer families may want to go hiking or white water rafting together. A warm Montana day might be the perfect setting for a father and son golf trip, or skeet shooting.Big sky could attract group travelers because of the plethora of activities. It really does have something for everyone in your group. Trips to yellow stone, yoga, rock climbing, and the spa are all enticing to different members of these groups. No single event or attraction can be attributed to this group, however low rates for condo style living at Alpenglow can entice this crowd. Empty Nesters who have reached a later age in life, and accumulated more time off with their companies now have a little extra cash flow since they are no longer supporting children.The slower paced activities at Big Sky, like Golf or the spa can appeal to this group; Even going on a relaxing hike or fly fishing trip. The more adventurous in this group might want to try white water rafting, skiing or cross country skiing to Yellowstone. Of course†¦. there is always just the pool! Although Big Sky doesn’t really â€Å"do weddings†, and the closest thing to anything seeming romantic is a free bottle of champagne when you book two nights it’s apparent that young couples are coming for the romance.Virtually all the activities could appeal to this group, skiing, downhill biking, horseback riding, high ropes, zip line, white water rafting. Why not enjoy all this while your young? RELATION TO TEXT Similarities 1. Big Sky is a type one resort (PG 25). Type one resorts, by definition are international destinations with excellent mountains and wide variety of lodging and real-estate accommodations. With 14 hotels ranging from simple ‘double-double’ hotel rooms to more advanced condominiums, Big Sky lives up to the plethora of lodging options. Lone mountain and lone peak are offer upreme runs with much variety, all the way from a bunny hill with green circle runs to double diamonds near the peak, and even back country skiing. Big Sky definitely meets the criteria for a type one mountain based reso rt. 2. Located just 50 miles south of Bozeman, MT and Bozeman/Big Sky airport there is airline access direct from 13 major cities in the US, including New York, Chicago, Las Vegas, and Portland. The book states that the more attractive the site, the farther people will be willing to travel to ski there (PG 33). The size and scope of Big Sky resort can attract people, not just on a national basis, but also internationally.The resort seeks to target not just local or regional guests, willing to travel up to half a day, but also those seeking to travel farther, and stay longer. 3. Big Sky offers 4,350 vertical feet to ski on Lone Mountain. For an area this size the book recommends one to two thousand vertical feet of lift (PG 42). The Southern Comfort high speed quad alone can carry 4 skiers 1,250 vertical feet. Big Sky has 15 lifts, one gondola, and 5 surface lifts throughout the mountain and is consistently known for little to no lift lines. 4. The way the way the lodging at Big Sky is laid out is nearly verbatim to the book (PGS 46-47).The resort offers a good mix of Hotel style lodging and condominiums. Mountain Village, at the base of the mountain, squeezes in a high density of lodging accommodations, many of the slope side. These include Summit Hotel, Snowcrest Lodge, and Huntley Lodge. Farther away from the base, but still offering slope-side access are the Lone Moose and Saddle Ridge properties, offering Condo and Townhouse style lodging, respectively. They are more spacious and offer a higher quality of room / amenity, but also are more expensive. 5. Mountain Village is a key feature to Big Sky resort.The book suggests that a base village is integral to a new kind of four season resort, like big sky (PG 88). Not only does Big Sky’s Mountain Village offer restaurants, lodging, and retail outlets near chairlifts, but also other activities, like ice skating, and a place to sign up for them at the concierge and basecamp facility. In the lobby of the H untley / Shoshone lodge is the Spa and Yellowstone Conference center. This complex which offers both hotel and condo style lodging options is the focal point of the base village area. Big Sky has certainly created a miniature town just for their guests.Differences 1. The book discusses the use and necessity of permits when dealing with land owned by the United States Forest Service, or USFS (PG 27). Although Big Sky operates on about 100 square miles of USFS land it seems apparent that some principles outlined in the book are being overlooked. Although the resort is a cool earth partner and does a lot to help the environment other aspects USFS and the National Ski Area’s Association try to meet are suffering. The establishment of local economies f and sustainable communities is suffering. Big Sky uses all of the land it has for ski runs and Local lodging.The work force needs to either travel from far away or get temporary housing and be bussed in from two properties operated by Big Sky for employees. Only one is open during the summer. 2. General design guidelines outlined by the book highlight the necessity of linking what is special about the local area and creating a strong emotional link between the local populace and natural environment (PG 34). By not putting a good foot forward to build a more permanent and affordable living area for general population they are greatly constricting the possibility of forming this strong bond between locals and themselves.Local people may grow discontent with the resort if they cause the area to belong to the tourists. 3. Adding illumination to Big Sky could potentially increase capacity by up to 60% (PG 40). Big sky does not have any options for night skiing and, while the potential risk and possible insurance costs are understandable, they are limiting themselves to the short hours of daylight during the winter months. Half of US ski areas offer night skiing and by not the resort is missing out on potential gues ts that may want sleep in and ski later in the day and into the evening.These groups will simply spend money and ski elsewhere. 4. North northeast facing mountains retain snowfall better by having less sun exposure (PG 40). Big Sky has set their runs up to be facing directly east, right in the face of the rising morning sun. This could potentially create a hazard for skiers coming down the slopes early and cause snow blindness. This sun exposure also causes snow to melt faster and potentially harm the integrity of runs. Because of this, more tree’s may be needed on the runs for shade, which could in turn limit the use of the mountain for runs. 5.Parking, everyone’s worst nightmare (PG 45). Big Sky wasn’t really built around the idea that many skiers would drive in and out, and it shows in their parking. Big sky has 4 parking lots and only 1, and a small one at that, is remotely close to the lifts. Big sky clearly sacrificed close parking for slope side lodging. Since they have already built up the prime parking area’s with Mountain Village, an idea as suggested in the book would be to make underground parking. Putting even one level underneath the base camp could make for an extremely efficient parking system and use of space.COMPETITION Local Heading south from Bozeman, MT will take you right to Big Sky’s doorstep, but going east will bring you to a local competitor, Red Lodge Mountain Resort. Red Mountain Lodge, or RML, has a close proximity to Big Sky, but they are miles apart in many other similarities. The most obvious is the mountain. By comparison, RML has a much smaller mountain with less lifts. Also apparent, is the mountain base. Where Big Sky has a lively mountain town with shopping, activities, hotels, RML has, well, nothing.Their lodging properties are located sporadically around the area. There is the actual town of Red lodge off the base of the mountain, but not far. This active host community is something that Big Sky doesn’t have. Because of their limitations in a base village, RML offer far fewer (almost no) other venues of entertainment besides the town and the mountain. The only exception to this is their golf course. They offer an 18 hole golf course run by the resort and located near the town of Red Lodge. National Alyeska Resort, in Girdwood, Alaska is a national competitor to Big Sky.Also making the top 40 list of ski resorts in North America by Outsideonline. com, Alyeska is no small time resort. Alyeska only has a couple of hotels and limited runs on the mountain, 73. However their system of 8 total lifts compliments the mountain well. Alyeska Also offers night skiing, which Big Sky does not. The resort and mountain is also well known, having hosted the US Alpine champion ships 5 times, the latest in 2009. Alyeska chargers comparable prices for comparable rooms to Big Sky, so guests willing to travel won’t choose one over the other because of price.Alyeska also ha s a spa complete with yoga classes. The average snowfall is 512 inches, which is over a hundred inches more that Big Sky can boast adding the grandeur of the runs. International Located in Savoie, France Les Trois Vallee, or The three Valley’s ski resort is the largest ski resort in the world. It is actually comprised of three separate ski resorts linked together since 1963 so it’s possible to ski between all of them. The Resort is actually 8 different resorts all operating together between the 3 valley’s and 4 ridges that create the mountain.The mountain has 183 different lifts, 37 of which are gondolas, servicing 600km (375 miles) of skiable areas spread out between 335 runs. Trois Vallee offers an even more extended list of accommodations between their 8 resorts than Big Sky. The range from ‘self-catered apartments’ and chalets, small ski side houses, to hotels and holiday clubs. This collection of resorts is a competitor to Big sky because the o ffer a similar experience with the mountain base village. The intertwining of multiple resorts compounds this and gives guests multiple venues to enjoy time off the mountain.

Organisational Behaviour - 1542 Words

There are four theoretical approaches of organizational behaviours which are classical, systems, human relations and contingency approaches that used in management but not certain to use just one approach in a company. It is because every company has different circumstances during various periods. But management have to understand about the main features of each approach to make the best decision. Classical Approach Firstly, classical approach emphasis on the planning of the work, the technical requirements of the organisation, principles of management, and the assumption of rational and logical behaviour. There are two key elements in this approach which are scientific management and bureaucracy. For the scientific management, F.W.†¦show more content†¦The final one is McGregor’s Theory X and Y. Under Theory X assumption, people do not like work and try to avoid it. Most of them have to be led and supervised. Under Theory Y, people do not naturally dislike work and do their best to acknowledge personal reward like recognition and appreciation. However, there still are some criticisms on this approach. The Hawthorne experiments have been judged on methodology and do not take into enough account of environmental factors. Also, it may over-simplified of complex behaviours and ignore internal social factors such as the ‘sex power’ differential. Therefore, for the psychological of workers, they can have personal growth in the company as they may have a chance to give an idea on the related work. It will definitely motivate workers to work well. System Approach The third approach is system approach. ‘’ The systems approach to management is a concept which views a company as an interconnected purposive system that consists of several business sections. It is a management approach which enables the leadership to see the company as a unified part or a major section of the larger outside corporate environment.’’ (Rampur, 2011) In a company, even a small part changed may have a crucial effect on the whole company. Therefore, entity should be treated as a complete system but not only affecting one employee or department whenShow MoreRelatedOrganisational Behaviour What Is Organisational Behaviour?1166 Words   |  5 PagesORGANISATIONAL BEHAVIOUR What is organisational behaviour? The study of human behaviour, attitudes and performance within an organisational setting; drawing on theory, methods and principles from such disciplines as psychology, sociology and cultural anthropology to learn about individual, groups and processes. Three different OB perspectives Macro-perspective; the big picture Micro-perspective; the smaller units Meso-perspective; integration and movement between macro and micros Three levelsRead MoreOrganisational Behaviour1292 Words   |  6 PagesOrganisation Behaviour is a study of a people, individuals and a group of peoples thinking, feeling and behaviour in a organisation. That is, it interprets people-organisation relationships in terms of the whole person, whole group, whole organisation, and while social system ï ¼Ë†Nwlink.com, 2008). Because most of us work in organisations, learning organisational behaviour is able to help us understand, predict and influence the behavious of others in organisational setting, and trends in organisationalRead More Organisational Behaviour 1534 Words   |  7 Pagesand the behaviour of groups and individuals within them† Derek Pugh’s (1971) This influential definition of organisational behaviour was by Derek Pugh in 1971. Human behaviour is the way people act and react to situations and circumstances, each individual is different, therefore it is essential for an organisation to study human behaviour in order to understand the workforce. By observing and understanding each individual the organisation would improve performance; organisational behaviour can beRead MoreOrganisational Behaviour1989 Words   |  8 PagesCognitive Intelligence (CI) and Emotional Intelligence (EI) are considered to be important individual differences in the field of organisational behaviour and there is a lot of research to support this statement. This essay will critically evaluate both concepts and discuss how cognitive ability and EI are applied in modern organisations. It is clear that CI and EI both have very different roles in the modern organisation and they assist in the prediction of success in both personal and professionalRead More Organisational Behaviour4208 Words   |  17 PagesUnit 3: Organisations and Behaviour Assignment 1 An organisation is defined as a clearly bounded group (or groups) of people interacting together to achieve a particular goal in a formally structured and co-coordinated way. A hierarchy organisation is when employees are ranked at various levels within the organisation, each level is one above the other. A tall hierarchical organisation has many levels and a flat hierarchical organisation will only have a few. Flat Hierarchy http://limkokwingmbaRead MoreOrganisational Behaviour2798 Words   |  12 PagesThe organisational organ known as the team is becoming more and more apparent in todays dynamic business world. Increasingly managers are searching for a means to improve production and keep their organisation competitive in the global market. A lot of these managers have turned to the team as a means for achieving this improvement. Quality circles were looked at to fulfil this role. However, this form of team is being phased out and may have posed as incubator for the current trend; self - managedRead MoreOrganisational Behaviour6289 Words   |  26 Pages1.0 Introduction The aim of this report is to analyse two companies who have significantly different organisational structures. It will analyse the relationship between an organisations structure and culture and the effects on the business performance. Also the factors which influence an individual’s behaviour at work will be looked into. The two companies that will be focused on are: 1.1 British Telecom (BT) BT is a leading communications solutions provider serving customers throughout theRead MoreOrganisational Behaviour1757 Words   |  8 PagesINDIVIDUAL ASSIGNMENT THE MANAGERS JOB IN CONTEXT COURSE TITLE: ORGANISATIONS: BEHAVIOUR, STRUCTURE, PROCESSES PRESENTATION DATE: 06 / 05 / 2012 Table Of Contents: i) Abstract ii) Introduction iii) Job Responsibilities: Bank Manager iv) Key Personnel Description and Relationships a) Organization b) Tellers / Personal Bankers c) Customers - Existing / Potential d) Specialist Managers / RelationshipRead MoreOrganisational Behaviour1757 Words   |  8 PagesINDIVIDUAL ASSIGNMENT THE MANAGERS JOB IN CONTEXT COURSE TITLE: ORGANISATIONS: BEHAVIOUR, STRUCTURE, PROCESSES PRESENTATION DATE: 06 / 05 / 2012 Table Of Contents: i) Abstract ii) Introduction iii) Job Responsibilities: Bank Manager iv) Key Personnel Description and Relationships a) Organization b) Tellers / Personal Bankers c) Customers - Existing / Potential d) Specialist Managers / Relationship Managers e) Summary v) Diagram: Branch StructureRead MoreOrganisational Behaviour4667 Words   |  19 PagesOrganizational Behavior Stimulating Forces To Differentiate Planned From Unplanned Change Apple‟s soon to be legacy... Page 1 Organizational Behavior Table Of Content Introduction page 3 Company Background Operational Definition page 4 Current Scenario page 5 Apple and Steve Jobs Current Position of Apple Smartphone Industry Trends page 6 Force Field Analysis page 7 Kurt Lewin‟s Model page 8 Criticism of Lewin‟s 3-Step Model page 12 Conclusion